Analisa Faktor Eksternal pada Usaha Gadai Swasta dengan Layanan Pick Up

Inside strategy competition Becomes role urgent for company in Upgrade superiority competitive. In the analysis factor external needed maintain and improve mark industry kind. Aim from study this is competitive Pawnshop compete on providers service pawn existing conventional Jakarta. For achieved his deep aim that, researcher use method Porter,s Five Forces PEST Analysis consist politics, economic, social factors technology. Result of showing level Pawn Jakarta counts enough high. Strategy used resolve increasing strict between competitors that with strengthen differentiation product trust consumer give easy safe service. With using Porter’s expected capable find out position as well endure market share.